On April 7th, the Tata Group will release its much-anticipated super app New (Neu). Through April 7, you’ll be able to download this app from the Google Play Store, according to the business. The Tata Group’s principal goal is to expand the company’s digital division as a whole. So that previously existing market players such as Amazon, Flipkart, and Reliance Group’s JioMart face stiff competition.
It is reported that Tata’s new app will bring together aeroplanes, hotels, medicines, and groceries on a single platform. A snapshot of the TataNeu app’s interface has also been released. Along with the gloomy background, this app features a variety of icons that can be used for a variety of purposes. You’ll be able to hire a car using the app as well.
Let us try to figure out what this is. How will it differ from existing apps? What sort of work will this entail?
So, what exactly are these super apps?
In 2010, Mike Lazaridis, the founder of Blackberry, created the phrase “SuperApp.” Even yet, none of the amazing apps that have come out are from the United States, Europe, or the United Kingdom. A super app is a platform that contains all of the necessary goods and services.
WeChat is one such app in China. It began as a texting app. Payments, shopping, restaurant ordering, and transportation services were added after that, and it became a super app. You can also think of Super App as a mall, with shops of all brands, businesses, and verticals in the retail space.
Who Makes Super Apps in the First Place?
Typically, such businesses create mega applications that provide a wide range of services and products. Through Super App, they are attempting to bring these services together on a single platform.
SuperApp was first introduced in China and Southeast Asia. To boost their earnings, WeChat, GoJek, and Grab began selling new services. These businesses adopted these initiatives to improve client traffic on their platforms, which were based on social media and communication requirements.
In the West Asia region, however, a new strategy has arisen. Shopping malls, grocery stores, and entertainment enterprises were all part of traditional corporate conglomerates including Majid Al Futtaim Group, Emaar, and Chalhub Group. He developed digital materials that he then transformed into great applications. It now has a variety of products available.
According to Internet consulting firm RedSeer, client footfall on these business groups’ digital assets climbed, as did the number of returning customers. This established the foundation for SuperApp’s expansion in any field. Tata’s ambition to consolidate its consumer offerings on a single platform is similar to those of Gulf business groups.
Why are Indian corporations so interested in developing super apps?
When a huge populace demands more and more services and features via a smartphone rather than a desktop, a country or region is considered suitable for a super app. A major cause for this is the lack of an ecosystem of apps to address local demands.
India is becoming a market where the Internet is being used by a big number of people. 90% of subscribers now use their mobile phones to access the internet. As a result, most businesses are developing extraordinary applications. Apart from that, Super Apps may collect more data about user behaviour from consumer data while also raising revenue.